Facebook For Realtors

Why We Have Been Wasting Our Time With Facebook - Plus 3 Things You Do To Change All That Forever!

We went out and created our Facebook profile and then along came Facebook Fanpages (which are now known as Facebook Pages - but I prefer to call them Facebook for Realtors or Facebook Business Pages).  We made attempts at creating Facebook Pages but a lot of us may have gone to the "professionals" to get them to build the page for us.  We handed over anywhere between $199 to as much as $895 (perhaps even more!!) for our custom-built Facebook Page.  It looks great!!  And then we sit and wait!  We now need people to Like our new page but no-one is liking it - we have only around 40 likes - Oh no, it looks like I'm the unpopular agent in the area because I don't have thousands of likes.

But my Facebook for Realtors page looks so good and professional - what happened?

Well let's step back and think about it!  How many Facebook pages have you clicked on the like button?  And more importantly - Why?  Why did you like the page?  Think about this: Would you go out and Like an insurance agent's page for example - especially someone you don't know??  Really!  I know I wouldn't!  So why on earth are people going to like a real estate agent's page - boring!!!!  And I bet if you analyze those who have liked your page - a lot of them (if not all) are probably your friends and family.  But didn't you create a Facebook Business Page to get more business???  Where are the real estate buyers and sellers? Are they among your likes??  I guarantee they likely are not!!

All that time, money and effort and really what have you gotten out of this whole Facebook phenomenon???

So let's now look at what went wrong with your Facebook page and how to quickly  fix it!

You see the reason people will like a Facebook Page is because it interests them, it is engaging and/or the creator of the page has dangled a huge carrot in front of its Facebook Page visitors and given them a compelling reason to click Like in order to receive the carrot/access the offer or whatever that is revealed immediately upon clicking Like.

However, as real estate agents do we have the same power to create a compelling enough reason for visitors to click Like.  Personally, I don't think so!  I know there are vendors out there that have created Facebook Systems that offer a free report or ebook or whatever, but again, put yourself in the place of a complete stranger visiting your Facebook page - do you want a free report or ebook????

Now, I mentioned above that another reason we click on Facebook page Like button is because the page is engaging - and offers us something that we are looking for.  So if we look at this from a real estate point of view - what can we provide that people (and not just our friends & family)  - real estate consumers more to the point - would be looking for???  The answer.....

Real Estate Listings!!!  Homes for Sale!!!  Rental Properties!!!  The same reason someone will visit a real estate website!! This is what Facebook for Realtors should be about!!

I'm not referring to your own listings!!  I know there already are apps out there that allow you to place your listings on Facebook!  But that's not enough!  Buyers want to see homes for sale - period!!  And actually, unless you are forking out some heavy cash on SEO or Pay-Per-Click advertising, the fact of the matter is that buyers are probably not finding your website anyway.

So what is you could take your current website (or build a new one) right within Facebook - the world's largest social network!  AND allow visitors to your Facebook for Realtors Page to search all real estate!!!  Don't you think that would entice people to visit your page , perhaps Like it, and more importantly return!  Think about it!  A person is on Facebook for how many hours per day??  If that person is a potential buyer (or seller for that matter) - they are more likely to just hop on over to your Facebook Real Estate Website and spend a bit of time seeing what new homes came on the market!  It's convenient for them!!  And that's what we all not just prefer nowadays, but actually demand - CONVENIENCE!

If you can turn your Facebook Business Page into a Facebook for Realtors Page - a place where people are engaged and you do this through providing the ability to look at homes for sale from within Facebook - your Facebook for Realtors Page will start to pay off !  And if set up correctly with the right pages/hooks built within your Facebook Page  - and I mean proper lead generation hooks - your Facebook Page will have the potential to deliver high quality leads and actual business for you!  In fact, you may just end up replacing your current website with your new revamped Facebook Real Estate Website!

Think about it!

Convenience - your new Facebook Real Estate Website is right there on Facebook where everyone "lives" these days!

Engaging - your new Facebook Real Estate Website now provides consumers what they want - Full Access to all real estate listings - again, Right there on Facebook!

And finally - Easy Interaction for Constant Conversion - Once you post on your new Facebook Real Estate Website wall - that updates all those who have liked your new Page!

So to learn more about the simple way to do this visit Facebook Real Estate Websites and have a look at what they do - you'll be blown away!

Leave Facebook For Realtors Page And Return To Homepage