REAL ESTATE COACHINGIn this section we want to look at the whole area of real estate coaching. In particular, we want to answer the following questions: What exactly is real estate coaching? What is involved in the process of coaching? And..... More Importantly..... What, if any, is the return on investment for a Realtor that hires a coach? SO WHAT EXACTLY IS REAL ESTATE COACHINGOn Wikipedia, coaching is defined as:"Coaching is a method of directing, instructing and training a person or group of people, with the aim to achieve some goal or develop specific skills." However, a more interesting definition comes from NASA - when they refer to Career Development. Here it is described as: “Coaching” can be defined as “a developmental strategy that enables people to meet their goals for improved performance, growth or career enhancement.” I like this definition!!! However, my own definition is that coaching is not a one-time event, or magic pill. It's not periodic seminars or lectures. It's not a question & answer session or a single-focused concept like building a referral system, a prospecting approach or marketing scheme. These are but pieces of the coaching puzzle, not the whole puzzle. WHAT IS INVOLVED IN COACHING....FOR REALTORS?Coaching should really be about taking control of your business and life, it's an on-going creative process. It's about:1) Identifying your specific goals and needs. 2) Designing and implementing effective personalized action plans. 3) Developing and maintaining appropriate daily disciplines 4) Developing accountability systems 5) Providing the knowledge, building the skills and creating the attitudes that are necessary for achieving success. The Benefits of Coaching to you are......
1. A deeper understanding about your business - you will understand the components and ratios that make up your business.2. A clearer vision for your Real Estate business and renewed passion for it. 3. A strategic plan that will create more consistent, positive results. 4. Better focus and more efficient use of your time and resources. 5. Having experts on your management team.
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